—2019
The Village.
Brand concept for The Village, a new shopping mall in Middle East.
Design Concept.
On an aerial photograph of any village, you can find a bizarre pattern that houses form. And each place has its unique one. I've chosen a few different shapes and simplified them to create a base for the graphic language.
The logo made with these extracted shapes represents a village as the mall itself with shops on both sides and a street in between.