—2017
Arthint.
Online platform with art articles,
video & audio lectures and courses,
based in Milan
Concept.
Rather than going through touristy pictures of Italy on Google, I wanted to find something unique and asked Anton (Arthint co-founder) to take his camera when he goes for a walk around his neighbourhood to capture architectural details, typographic signs.. something that could catch his eye.
Later I was browsing through his pictures when my attention was drawn to one in particular. It captured a facade of a medieval palazzo building: its ornamental cornice was destroyed by time and only a small remaining fragment reminded about its past wealth (a great and ancient past).
I thought about time, history, about its connection and influence on the present. Arthint is a platform not only about modern art trends but also about the history of art. I was interested to find a way to convey in graphics this correlation between new and old, classical and modern, withering and thriving. I came up with a logo in which the classic contrast Antiqua disappears, leaving a trace, and forms a counter (white space) of a modern geometric grotesk letter ‘a’.
Arthint is based in Milan, it is a cultural and educational resource that will allow users in an easy and memorable way to obtain information about the history of arts, trends and tendencies, biographies of iconic personalities, unknown or little-known cultural attractions and artists, not widely familiar aspects of the activities of cultural institutions, as well as fashion, design, architecture, photography, etc.
